Enter SEO Contests and Sharpen Your Skills

One way to learn more about SEO and sharpen your skills to use later in your online promotions is by entering SEO contests. This is usually hosted by experts in the field to create buzz about a topic or website or for analytical purposes. Besides generating attention it can be a great learning tool for beginners (newbies) and also be done for fun and to get great prizes.

The folks over at SEONoobs.com recently launched a contest about 3 weeks ago for SEO newbies to rank best for the phrase “Yicrosoft Directory”. It’s a 30 day SEO Challenge to see who can come out as the #1 organic listing for the keyphrase “Yicrosoft Directory”. The contest ends March 4th so it might be too late to enter and win but by just looking at the listings for “Yicrosoft Directory” in the search engines you can get an idea of the methods that people are using for their SEO campaign.

In case you wonder why they used that keyphrase; Microsoft recently put in an offer to Yahoo! to buy out their company and merge it with Microsoft for a cool $44.6 Billion. Seems the main reason they did it was to try and compete with Google in the search engine arena. Yahoo! looks to have rejected the offer so far. Of course all this has created a buzz around the internet with different websites and videos. People have been even created mock logos as to what the company might become. Maybe MicroYahoo or Microhoo? Who’s to tell? In case you missed this bit of news here’s a report of it http://www.youtube.com/watch?v=xDrDITVJMls&NR=1

Typing in the contest’s keyphrase in Google returns some 52,000 normal results and 21,100 results in anchor (meaning the phrase was put in quotation marks ie “yicrosoft directory”). But whichever way you look at it the contestant who leads (as of this posting), owns the site Yicrosoftdirectory.net. The next two rounding out the top three are Garrysoft.com and Yicrosoft-directory-online.com. Doing a quick check in Yahoo! tells me what I knew would be the main reason for these people leading the list. And the answer is one word folks….LINKS.

Breakdown of Top Five Contestants
SITE                                        PAGES  INLINKS
Yicrosoftdirectory.net                 21        677
Garrysoft.com                           11        2,470
Yicrosoft-directory-online.com    10        252
Yicrosoftdirectorygirl.com            25        1,330
Gh-yicrosoft.info                        14         271

But why are the second placed and fourth placed listings not listed better? A quick look shows that the number one site has a lot more content (21 pages) than the 2nd placed. Ok…I hear you ask….So why does it still beat out the fourth placed site. Simple. The content that is on Yicrosftdirectory.net is a lot more optimized for the phrases “yicrosoft”, “directory” and “yicrosoft directory”. In fact it lists itself as a directory (probably gaining more reciprocal links from this method) accompanied with great content that repeatedly has “yicrosoft directory” in title tags and headers. It also is getting links from a more diverse set of sites (not just one site, like some of the others). And I didn’t check this but more than likely the links they received from sites have better authority and page rank according to Google

Why not check out this for yourself?…….Go to Yahoo! and in their search bar type in link:www.thesite.com (replace “thesite” with whatever site’s name is listed) and analyse the listings you see. It will give you an idea as to what to do for your own SEO promotion. Go ahead…….have some fun with this SEO thing

P.S. The reason I used Yahoo! to check the links is because they usually show a more accurate look of backlinks for most sites, once they’ve been indexed.

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