Are You Asking Google to Penalize Your Website?
Striving to get a foothold in search engine rankings is every webmasters goal. In order to get the traffic they need for their website’s survival one must rank highly for some keyphrases in the major search engines, mainly Google. That is why it is critical that webmasters don’t get involved in what Google would consider to be wrong and become penalized for it.
One thing that is considered a definite no-no is the act of keyword spamming. This practice was once used by persons to attempt to increase their keyword density
(a factor used in ranking of web pages) for a specific phrase. Keyword density being
the relative importance of a specific word or phrase to the entire text within a webpage. The more times a word is repeated, the more keyword dense is the webpage for that particular word.
The trick was to place phrases repeatedly within the html code of the page which weren’t seen by people normally browsing that webpage. Of course, the algorithms of the major search engines have adapted now to this attempt at manipulation and anybody trying it will see their webpages penalized for Google page rank and possibly deindexed.
This webmaster is repeating the keyword balloons
The advice here is to not overdo it. Keep the pages of your website relevant by repeating your key phrases but don’t stuff them in irrelevant areas or try to hide them in bits of html code.
Another bad tactic is to become involved with what Google considers to be “bad
neighbourhoods”. In their webmaster guidelines they say
“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”
According to them webspammers help to devalue the integrity of their index and adversely affected accurate search results. Link farms are considered by Google to be another no-no because persons are using a method to manipulate how many link partners they have. And the goal here is to rapidly increase your link popularity by connecting to numerous persons within a link scheme.
One other thing that has become a sore point among many persons is the common use of paid links services to increase inbound links to one’s site. According to the above statement from Google’s guidelines, this is considered a link scheme and if found out your page rank will be reduced to zero.
Why it has become a major argument is that many high PR web pages were using their status to sell links on their website. Many people see this as a corporate model for their own website and offer links on their site as a service. How could Google look down on others for trying to get links for their site anyway possible? Isn’t it basically a type of paid advertisement?
My thoughts on the issue are that website owners and corporations should always be allowed to monetize their websites anyway they want, once it’s legal. But if a major penalization will result from the use of any of these paid linking systems then stay as far away from them as possible. You might not agree with something, but if it might hurt you in the long run, why continue doing it?
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