How
Search Engine Optimization Can Go Wrong
As there are many ways to optimize a web page, Webmasters should always
avoid utilizing black hat SEO
techniques so as to avoid getting banned
from the search engines. This article discusses some of the most
common
pitfalls that the Webmasters should bear in mind and how using these
techniques can lead to
disastrous situation.
The most commonly seen black hat technique is keyword spamming. Some
Webmasters place a whole lot
of targeted keywords in their sites just
to boost up the keyword density ratio. Stuffing keywords across
the
page is not recommended as it adds no value to the users. Webmasters
should not focus purely on
the density ratio but to go for content
readability.
Another common method is to hide a significant content from the user by
utilizing div blocks. This technique
often adopted by the Webmasters
when they want to hide a repetition of a series of keywords away from
users
but still indexed by the search engine bots. Again, this is another bad
practice that should be avoided
at all cost.
Doorway pages contain highly relevant content so as to achieve top
ranking in Search Engine Ranking
Page (SERP). These pages only have one
purpose, to direct traffic to another site. This is not recommended
as
the doorway
pages themselves do not contain any valuable content for the Internet
users.
Some Webmasters prefer a totally flash powered design as it is more
interactive and attractive to the Internet
users. A fully flash powered
site will
not be indexed by the search engine and hence, will not appear in the
Search
Engine Result Page. This is bad especially for those that needs to
attract
search engine traffic to their
sites.
Some workarounds can be done to Flash site to increase its visibility
on the Net. First, Webmasters can use
two version of the site, one in
HTML and the
other one in Flash. This is common for large sites that cannot
forgo
both search
engine traffic and design. Another fix is to create a partly
Flash
enabled site rather than
a fully powered version. This is another
common method as it
allows the bots to still index most of the relevant
content with some
Flash plug ins.
In conclusion, Webmasters should follow the guidelines provided by the
various search engines to ensure that
their sites adhere to the
regulations. As
long as the content shown to the users is identical to the search
engine
bots,
most sites should not have problems listing in the search engine index.
About the Author
KC is a SEO consultant with several years of related experiences. His
advice has helped several Webmasters to
increase their SERP. KC owns a
SEO site
that provides
Free SEO tools
and free SEO eBooks. He is also the founder
of CSS
Layout blog.
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