Internet Traffic
and SEO Techniques
By Roberto Sedycias
You
might be wandering the reasons your web site is not getting much
internet traffic. After all your
web site took lots of financial and human resources, but unfortunately
like so many web sites, it is
quite unknown and as a result it does not get enough internet traffic
to make it financially viable.
Did you know that about 80 percent of all web
site
traffic
originates from search engines? Yes, it
is true! Listing near the top page of search
engines
and obtaining the attention of your target
audience should be a main priority for any web site internet
promotion.
And the good news about this is that improving a web site position in
search engine pages may be
done for free. How? Using search engine optimization (SEO) techniques.
There many ways to promote a web site. Some promotions are paid and
some are free. Among
the free ones, the search
engine
optimization
techniques enables web sites to become
search engine friendly. In other words, it makes website pages to
accept the search engine crawler
in a friendly way. These techniques will be some of the steps one will
have to use to obtain a better
position in search engine’s pages, when searching for
specific keywords, related to services or products
offered by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the
most important keywords or
phrases, which best represent the products or services offered by the
web page. It should not contain
more than 60 characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which
best represents the products or
services offered by the web page. Avoid repeating keywords and bad use
of capital letters. It should
not contain more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which
will be displayed by the
search
engine.
Make sure it contains keywords phrases. Avoid repeating keywords and
bad use of
capital letters. It should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines as
being an important keyword
relevant to the web page, and it should be looked for and indexed by
the search engines.
Web page text:
It is a good practice to include informative text one every page, using
natural language and appropriate
keywords. It should contain more than 200 words. Informative text
should be placed in the html Body
section of the web page.
Keywords in Alt Tags:
Every html picture “img” tag should contain an ALT
tag with an appropriate description. Keywords should
always be used when appropriate.
Keywords in Anchor Tags:
Every html hypertext link “a href “ should contain
a TITLE tag with an appropriate description. Keywords
should always be used when appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This is
a text file created by the webmaster,
which will guide the search engine´s crawler when indexing a
web site.
There are some cases in which one might not want to have some web pages
indexed. This way thru the use
of robots.txt, one will have control over which pages will be indexed
and made available to the search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine’s crawlers become more efficient when indexing
web pages with no html errors. Beware that
some html errors can make search engine crawlers to give up indexing
web pages. So it is recommended for
those web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and
whether it is reciprocal or not, are
important factors in evaluating the importance of a web page. Links
from web sites with higher page ranks
are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories and
search engine web sites. It is a way of
telling the world that your web site exists. Avoid using automatic
search engine/directory registration.
Search engine optimization has become a very important set of
procedures which helps web sites to become
more relevant to search engines. To obtain an increase in internet
traffic will take some time. It probably
will take some kind of additional promotion too. But anybody in need of
higher internet traffic, free search
engine optimization might be considered his first option.
Roberto Sedycias
IT Consultant
This article is under GNU FDL license and can be distributed without
any previous authorization from the
author. However the author´s name and all the URL´s
(links) mentioned in the article and biography must
be kept.
Article
Source: http://myarticlezine.com
This
article can also be accessed in portuguese language from the News
Articles section of page PoloMercantil
Roberto Sedycias has a bachelor degree in Business Administration and
over 20 years experience in systems
analysis and computer programming. Currently working as IT consultant
for www.PoloMercantil.com.br
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