Look
before you leap: Consider SEO before engaging web
designers
In the fast moving world of online trading, performance within search
engines has become everything.
The rules of how the Internet now works
currently revolve heavily around Google. Although not the only
search
on the market, you'd be forgiven for thinking it had invented the whole
thing. Until others bridge
the gap, Google for the time being at least,
needs to be foremost in any website design and e-marketing
undertaking.
While larger organisations are gearing up to carryout SEO (search
engine optimisation) on their websites
and to capitalise on PPC (pay
per click) and Adsense advertising, there is a danger that the small
organisation
could miss the boat. Without good advice to hand
the average SME (small medium enterprise) could invest
their online
budget in nothing more
than an expensive secret - a slick but possibly well hidden website,
failing
to rank high in Google.
Many SME's are today attempting to re-design their previous forays into
the online
world,
believing that e-commerce was the ingredient they last missed out. To
some extent this may be
true,
but simply adding shopping carts and credit card payment
facilities are no longer enough.
The shortsightedness of those who believed their websites would bring
trade flowing in from around the
world has been staggering. The speed
with which every good idea was
copied or even bettered has been
widely reported; nevertheless some
organisations still exhibit
unrealistic thinking and lack any form of logic
when it comes their
expectations. Many still feel the
answer is to simply to re-fresh and modernise, and it
has to be said
there are plenty of
designers eager to oblige.
Today, organisations should be seeking out designers with all round
abilities or indeed design studios with
specialists in many areas. To
think of website design as
being purely 'design' is where many go wrong.
Designers who provide
Internet solutions, mixing
design with backend development and ongoing promotion,
in the end will
create a much better
and more successful website.
The best websites require constant attention. A website is after all
relatively easy to keep up to date and to
grow. But many organisations
see the launch of their new
website as the conclusion or indeed the extent of
their budget. The
point often missed is that this
is the time to go the extra mile and this is the moment to
capitalise
on the investment they've
already made. This is where their competitor may have gone further, or
not as the case may be. Is
their competitor already enjoying the benefits of investing in site
promotion or did
they also
falter? Further investment is essential as most companies are either
trying to get ahead or else
trying
to catch up. To not look seriously at SEO, PPC and other forms
of e-marketing is to
severely limit the contribution
their website can make to their bottom
line.
About the Author
This article is free to republish provided this resource box remains
intact. Paul Coupe is lead designer / developer
with Zoom Online.
Zoom Online is a specialist web design company. paul@zoom-online.co.uk
http://www.zoom-online.co.uk/e-marketing/Look_before_you_leap_Consider_SEO_before_engaging_web_designers.htm
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