Web Designers Guide To SE Friendly Design
By: Monica Lorica
Webmasters who believe that there is no need to optimize web design are
on a state of SEO confusion. This belief will lead to the failure of
the overall search engine optimization process. It is important to
optimize your site’s design along with other factors like your
site’s content, links, page titles and Meta tags.
An optimized web design is one that is search engine friendly. Its
structure must be recognizable for the search engine spiders and
crawlers. Optimizing web design is done for the purpose of making your
website more navigable and spiderable for the search engine spiders and
crawlers.
Web Design Elements To Optimize
Here are four of the most important elements of web design that you
must take into consideration as you endeavor to achieve a more search
engine friendly web design:
•
HTML Element
The HTML codes that you use on your web design must be in compliance to
the HTML standards widely accepted on the internet. Non-compliant HTML
codes make it difficult for the search engine spiders and crawlers to
spider the entire website and index it. This implies that it would be
impossible for a website using non-compliant HTML codes to rank well on
the search engines and its result pages.
•
CSS Stylesheet Element
What is the use of a CSS Stylesheet in your web design? CSS Stylesheet
allows you to standardize the overall appearance of your website. You
can either use internal or external CSS; however, it is advisable to
use the external CSS Stylesheet rather than the internal CSS
stylesheet. This is due to the fact that external CSS Stylesheet allows
your HTML codes to be concise.
•
Navigation Menu Element
External JavaScript must be utilized in creating the multiple level
navigation menu of your web design. This allows you to separate the
HTML codes from JavaScript. Remember that the search engine spiders and
crawlers find it easier to read plain HTML files. An effective web
design optimization recommends this separation rather than the usual
navigation menu in Javascript.
•
Graphic Element
Although some resources tell you to quit using graphics, you can still
use it in your website. But you have to minimize the file size of the
images you will upload. And remember that the search engines prefer
text rather than graphics so you should avoid using a lot of graphics
on your website especially on the top portion of the page.
These elements need to be optimized if you want to come up with a
search engine friendly web design. And more than this, an optimized web
design adds to your website’s chance of getting higher rank on
the search engines and its result pages.
Author Resource:-> This article is written by
nPresence
an online web marketing agency that specializes in Search Engine
Optimization, Pay Per Click advertising, Content Management Systems,
Web Design, Conversion Tracking and Analysis. For all your all your web
marketing needs, please see
Web Design Services.
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